NAMI

We undertook a brand redesign and dynamic visual identity system for the Native Museum of American Indians. The new logo features minimalist red and black blocks, symbolizing that Native Americans are an inseparable part of American history and society. Furthermore, the transformative nature of this logo allows it to serve as a versatile platform, flexibly accommodating various exhibition elements. The entire system narrates the mysterious, tragic, yet magnificent story of Native Americans in a rich and dynamic manner.