Branding 品牌
MOFT
MOFT is a brand specializing in accessories for notebooks and smartphones tailored for mobile office scenarios. We have comprehensively revamped and upgraded its brand identity, including a new logo, color palette, illustration, and photography style. Starting with the "O" in MOFT, we drew inspiration from the location symbol used in map navigation to symbolize the precision, mobility, and individuality of the products. This reflects the brand's commitment to enhancing efficiency and user experience in mobile office settings.
MOFT 是一家专注于移动办公场景的笔记本和手机配件品牌。我们对其品牌形象进行了全面的重塑和升级,其中包括新的 logo、配色、插画和摄影风格。我们从 MOFT 的 “O” 出发,借用地图导航的定位符号,象征了产品的精确性、移动性与个性,表达了品牌帮助用户在移动办公场景中提高效率度和体验感的承诺。
Shanghai 上海
So cool! Love it!