Fragrance Library

Fragrance Library is a perfume brand dedicated to offering unique scent types. We designed a distinct pattern style and packaging system for it, aiming to visualize the intangible scents. Utilizing parametric design techniques, we simulated the dynamic process of scent molecules diffusing in the air by adjusting the rotation and color of rectangles within a grid. This captures the essence of scents, building a bridge between olfactory and visual experiences. This approach attracts consumers seeking novel experiences, by providing them with a sensory journey that not only appeals to the sense of smell but also to the sense of sight.