Fluffy Buff

Fluffy Buff is an emerging pet pharmaceutical brand for which we developed a set of simple yet recognizable brand visual elements, inspired by its unique name "Fluffy." The main graphic incorporates multiple symbols, including a crown, sunlight, a pet's bark, and whiskers. Paired with a yellow primary color palette, it contrasts with the stereotypical designs of the traditional pet pharmaceutical industry. This approach conveys a bright, fresh, warm, and professional image of the brand, earning the affection and trust of pet owners.