EVM

EVM, a cultural institution founded by the renowned curator Elise Van Middelem, now has an visual identity system designed by us. We chose a serif font that breathes humanism, employing only lowercase letters to imbue the brand with a unique aesthetic appeal. The emphasis on the initial letters not only highlights the abbreviation of the name but also creates a distinctive visual rhythm. The entire visual system is elegant and refined, fostering an emotional connection with visitors.